MARKETING
Over 10 years of marketing experience working with industry leading advertising agencies and Fortune 100 brands enable me to support a wide variety of clients and projects.
Specialty: Entertainment
Fandoms have their own cultures that must be respected and nurtured.
Project example: SYFY Network Rebrand
The goal of the project was successfully rebrand the SYFY Network and repair a strained relationship with fans
The project lasted 1.5 years, exceeded all key benchmarks, and established a resilient process to continue to meet future goals
This work was done by a team at VaynerMedia, where I was the lead entertainment strategist for the agency
Specialty: Technology
Teaching about technology requires finesse, and a ‘playful’ spirit doesn’t hurt.
Project example: IBMblr Play Machine
The goal of the campaign was to introduce IBM to millennials through interesting content
This work was done by a team at Ogilvy & Mather, where I was the lead strategist on the project
We won a Bronze Cannes Lions in the ‘Cyber / Web Campaign / Corporate Image & Communication’ category
A sample article I wrote about marketing considerations for Web 3.0.
Specialty: Web 3.0
The future of technology is here with Web 3.0, and I am helping build the airplane as we are taking off!
Entered the space in 2016 to teach clients about blockchain technology
Founded The Omega Gamer DAO, a personal development DAO, or decentralized autonomous organization
Active Web 3.0 user and JUMP member
Project example: 3 Key Marketing Considerations for Marketing Web 3.0
The goals of this article was to share marketing thought leadership with a emergency industry
Specialty: Business-to-Business (B2B)
Business-to-business is still human-to-human and should not be boring.
Project example: GE’s Intelligent Streetlight Comes to NYC
The goal of the campaign was to demonstrate General Electrics technology and commitment to NYC during an active bid
This work was done by a team at VaynerMedia, where I was the lead account manager and strategist on the project