MARKETING PORTFOLIO
With experience working at two of the world’s top agencies, Scott is a highly versatile marketer with a proven track record of developing consumer insight-based strategies that exceed goals for startups and Fortune 500 organizations alike.
WORK SAMPLES
Specialty: Technology
Teaching about technology requires finesse, and a ‘playful’ spirit doesn’t hurt.
Project example: IBMblr Play Machine
The goal of the campaign was to introduce IBM to millennials through interesting content
This work was done by a team at Ogilvy & Mather, where I was the lead strategist on the project
Awards: Bronze Cannes Lion, Bronze Clio, and Webby
Specialty: Business-to-Business (B2B)
Business-to-business is still human-to-human and should not be boring.
Project example: GE’s Intelligent Streetlight Comes to NYC
The goal of the campaign was to demonstrate General Electric’s technology and commitment to NYC during an active bid
This work was done by a team at VaynerMedia, where I was the lead account manager and strategist on the project
Specialty: Entertainment
Fandoms have their own cultures that must be respected and nurtured.
Project example: SYFY Network Rebrand
The goal of the project was to successfully rebrand the SYFY Network and repair a strained relationship with fans
The project lasted 1.5 years, exceeded all key benchmarks, and established a resilient process to continue to meet future goals
This work was done by a team at VaynerMedia, where I was the lead entertainment strategist for the agency